Shimmershade SPF 30 is one of our most exciting product launches and one that our founder Holly has been dreaming about for years. So without further ado, here’s everything you need to know about the first-ever eyeshadow with SPF 30, Shimmershade.
What is Shimmershade SPF 30?
Shimmershade SPF 30 is the very first eyeshadow with SPF 30. It’s a cream shadow that lasts all day without creasing and contains a blend of mineral and clean chemical sunscreen actives to protect skin from both UVB and UVA rays. It glides on seamlessly and the color can be built up or down, depending on what kind of look you’re going for.
Shimmershade comes in four shades that were affectionately named after the quality of light at different times throughout the day… First Light is a pale champagne shade, Golden Hour is a warm gold tone, Daydream is a shimmery rose gold and Sunset is a rich copper color.
Why we created an eyeshadow with SPF…
Despite their small surface area, up to 10 percent of all skin cancers occur on the eyelids and most people purposefully avoid applying sunscreen on this area because the sunscreen can sting or be irritating.
We wanted to create a product that will not only provide gentle UV protection to this super sun-sensitive area, but one that would also be a fun, makeup-friendly way to easily add SPF to your routine.
What’s in Shimmershade?
First, we had to include the right blend of sunscreen actives that would allow the eyeshadow to both look good and blend easily, but also adequately protect from UV damage. We chose zinc oxide for its gentle nature and light-reflecting qualities and octisalate for its lightness and blendability. Then we made sure we had the right combination of luminizing and film-forming ingredients to deliver an illuminating shimmery veil and give it long-lasting wear. Lastly, we infused the formula with skin-loving antioxidants, including chamomile, rose, jasmine and sunflower, to add an extra level of free-radical fighting protection.
The texture is a mousse-like cream eyeshadow that smoothly glides onto your eyelids without tugging and perfectly blends in without creasing or flaking.
How do you use Shimmershade?
We wanted to make Shimmershade as easy to use as possible, which means it’s finger-friendly. Just dab your ring finger in the pot and swipe the desired amount onto your eyelids. For a more dramatic look, you can repeat accordingly.
Now, watch our head of product development, Sofia, show you how it’s done…
What does Shimmershade look like on different skin tones?
Each of the shades vary slightly in appearance on different skin tones. Here’s what First Light looks like on a variety of tones:
Gabrielle, who is in the left bottom panel in the first photo, was surprised by how much she loved First Light. “First Light really surprised me,” she says. “It’s that ideal shade of champagne that I’ve been longingly searching for everyday wear – it gives me that ‘no makeup, makeup’ vibe.”
Here’s what Golden Hour looks like on a range of skin tones:
“Golden Hour is super flattering, and subtle enough to wear every day,” says Gemini, on the top right panel in the first photo. “Shimmershade feels like a high-end makeup product, not just a sunscreen. The color is so pigmented and the shimmer is intensely bright and eye-catching. The texture is rich and creamy but blends very easily into my skin. I’ve been wearing this shade every day as an eyeshadow, and sometimes as a highlighter too!”
Here’s what Sunset looks like on different skin tones:
Lara, who is in the right bottom panel of the second photo, was specifically impressed with how little you need to use to get a full look with Shimmershade. “A little goes a long way,” she says. “I was shook by the color payoff! The shades are really rich and pigmented so you don’t need that much to make an impact.”
+Have more questions about Shimmershade SPF 30? Leave them in the comments!