We thought it was about time for an SPF refresh…so starting today, you’ll discover a new look, along with new reef-friendly formulas. Here’s everything to know about Supergoop!’s new packaging.
One of our mottos here at Supergoop! has always been “test, learn, iterate.” So, in the spirit of iterating, we’re really excited to announce a whole new look in addition to new reef-friendly formulas. We know this may spark a few questions, so we thought we’d go ahead and answer them for you. Just keep reading to get the skinny.
Why did you change the packaging?
This goes back to our motto of “test, learn, iterate.” Here at Supergoop!, we’re constantly trying to figure out how we can make things better…from our product formulation down to our actual product packaging and design. We also thought it was time to look at everything for you, to make it easier to navigate and more unified.
What did you change about the look?
For starters, the SPF numbers are bigger and easier to spot on the front of the bottle, and the product benefits are clearly illustrated on the sides of their outer cartons. Each SPF also now has one fun thing to tie them all together: a bright pop of our sunny Supergoop! yellow.
What has changed about the formula itself?
All of our SPF will now feature a new reef-friendly formula – which means it will still be free of oxybenzone (like it has been since the beginning, in 2005) and now octinoxate.
Is the new packaging more sustainable than it was before?
All of our new SPF cartons are fully recyclable. The bottles themselves are fairly similar than before in terms of sustainability – some things can be recycled, but others can’t. As we’ve mentioned, there are a lot of nuances when it comes to making environmentally-friendly SPF since sunscreen actives need to be stabilized and packaged in certain ways to remain safe and effective, but we’re always working on creative solutions so that we can be as green as possible.
Are the formulas in the “old” packaging still OK to use?
Yes! We still stand behind these formulas. We’re always reformulating in order to stay ahead of the curve, but that doesn’t mean our older formulas aren’t OK. We’re simply leaning into our motto of “test, learn, iterate.”
When will I receive new packaging with my order?
These types of SPF makeovers take quite a bit of time – especially when you’re trying to do everything in the most environmentally-friendly way possible (and not wanting to throw away bucket loads of stuff) – so some formulas are still in the works, but whatever you see on our website is what you get!
What formulas have changed?
+Any questions we didn’t anticipate? Please leave them in the comments below and we’ll be sure to get back to you! And in the meantime, you can find/shop our new lineup here.