Dear Friends of Supergoop!,
We want to share a little bit more behind our philosophy of “No Compromises,” for people and for the planet.
One recent addition to the list has been octinoxate. We were actually already working on its removal before the recent Hawaii legislation, as we are always keeping our eyes on everything that’s new and developing in the ingredient space. We’re proud to say that while we already have a lot of octinoxate-free formulas, ALL of our formulas will be octinoxate-free by 2020.
Since 2007, we’ve been at the cutting edge of product development and way ahead of the curve when it comes to developing SPF options with clean ingredients that are good for your skin and for the world. Everyday Sunscreen, my first formula, was the first oxybenzone- and paraben-free chemical formula on the market, even though chemists told me I was crazy and it couldn’t be done. Since then, our No List has grown to hundreds of ingredients, and we keep on adding to it and iterating on our formulas.
We’ve also been committed to cruelty-free practices since the beginning, meaning we’ve never conducted, commissioned or paid for any tests on animals when it comes to our ingredients, formulations or finished products. And we’re 99% vegan, with the exception of our lip balm, which contains beeswax.
Packaging is another big thing on our radar. While we’re actively working towards making ours more environmentally-friendly (read: less waste and more recyclable components) that also isn’t as easy as it seems. There are a lot of nuances when it comes to keeping sunscreen safe and stabilized in the right componentry, but we’re doing our best. We invest in non-aerosol sprays (bag and valve), the aerosol in our mousse has been rated clean by the EWG and most of our secondary cartons are recyclable. Despite the regulations and the unique chemistry behind SPF, we’re always asking the tough questions and doing everything we can to make Mother Earth a better place.
Finally, here’s a little fun fact: Our HQ here in San Antonio is registered with the Leadership in Energy and Environmental Design (LEED) green building rating system administered by the U.S. Green Building Council (USGBC). This is one of the most stringent measures of sustainability in the world, and our building achieved Gold Level certification, which makes me really happy.
Now, I want to hear from you! What can we do better to uphold our promise of “No Compromises”? Would you be interested in shopping our products without the cartons? Have you seen any cool recyclable packaging that we might be able to SPF test? Feel free to leave your thoughts in the comments below to tell me what you think, and as always, I look forward to hearing from you.
Founder & CEO of Supergoop!