Hello Holly |

Committed to Change

To our Supergoop! community,

We are heartbroken by the inexcusable killings of George Floyd, Ahmaud Arbery, Breonna Taylor and too many Black men, women and children before them. We have stood in solidarity with those who are speaking up and taking action against racism, inequality, injustice and brutality. But stating it is not enough. Now it is time for us to do more.

One of our brand pillars is “We are teachers and we are students,” and this past week we have paused to reflect and be students. We have been listening and learning, and we know we still have a long way to go. But what is familiar for us is that our brand is built on the idea of change and that change takes time, persistence and a willingness to act. So we know that it is our responsibility and our obligation to figure out how to use our capabilities to concretely help move forward towards an anti-racist country.

We have started by making a financial commitment to the NAACP Empowerment Programs. We chose this organization because of the shared belief that change comes through education. We also know that a check is not enough — now the work begins. We’ve always believed in SPF for everyone, everywhere and it’s time to continue on our mission with renewed focus and a more passionate commitment than ever to the following:

  1. We will continue to ensure that the products we create are driven by our mission of SPF for ALL, by including diverse voices in our product development process. Skin cancer does not discriminate, and inclusive SPF will always be at the heart and soul of what we do. 
  2. We will ensure that how we educate and share our message reflects our belief via the inclusion of Black women and men in our content.
  3. We will represent and amplify Black voices in who we partner and collaborate with in our brand messaging.
  4. We will make sure that our donations and education through our Ounce by Ounce giving initiative reach Black communities.
  5. We will work across our distribution and supply chains to do business with those who share common values, and create economic opportunities for Black-owned businesses.
  6. We recognize our internal team does not adequately reflect the people we serve. Two out of our 39 team members are Black. We will be looking at our hiring efforts to build a more diverse family internally, which will only make us a stronger company longer term.

As a team we’ve always believed in getting better, and we know this is just the beginning. We are committed to being a part of the solution, every.single.day.

Holly & the Supergoop! team

UPDATE: September 8, 2020

In June of this year, we outlined six areas within our company where we saw clear and important opportunities to do better. These Commitments to Change are ongoing and we felt it was important to update our community about our progress and what we’re continuing to work towards.

1. Our team and our culture: Our internal team does not adequately reflect the people we serve. 

Update: We’re looking closely at our hiring efforts and working with organizations including 25 Black Women In Beauty to build a more diverse family internally. This work is actively in progress, and we’ve already welcomed several amazing new team members over the past few months. We’re also participating in ongoing diversity and inclusion training both as a full team and across specific departments. 

2. Our product development: The products we create will continue to be driven by our mission of SPF for all.

Update: We’ve always worked to develop SPF for all and recognize the importance of including diverse voices in our product development.  We are working to better systemize this process moving forward as we develop a dedicated product testing focus group that is representative of all skin types and tones. Formulating SPF takes time and you’ll see the effects of these changes rolling out as we launch new game-changing products. 

Our newest launch CC Screen has been in the works for three years and comes in 15 flexible shades. While we’re excited to provide more accessibility than ever in a 100% mineral formula, we understand that the work doesn’t stop at 15 shades, and we’re actively working to expand this range. If you cannot find a shade that works for your skin tone, please let us know so we can share your feedback with Product Development team and keep it in mind as we work to fill the gaps in this assortment.

3. Our brand platforms and content: We’re committed to developing content that accurately reflects Black representation in our community, and develop equitable brand partnerships with Black content creators. 

Update: We’re holding ourselves accountable to benchmarks for diversity and representation on an ongoing basis across all of our platforms and content creation.

4. Our distribution and supply chains: We will work to do business with those who share common values, and create economic opportunities for Black-owned businesses.

Update: We continue to seek out vendors and retailers who are committed to equality and inclusion. Sephora has set the standard by being the first major retailer to commit to the 15% pledge and we are proud to work with them.

5. Our Ounce by Ounce program: We will make sure that our donations and education through our Ounce by Ounce giving initiative reach Black communities

Update: We’re currently innovating on our in-school giving program, Ounce by Ounce, to ensure our SPF donations and education are reaching Black communities. Given the current situation in schools, we’re expanding our Ounce by Ounce donation efforts to include not-for-profit organizations that support children in need. If you would like to suggest an organization that specifically supports Black children, please email us at [email protected] 

We understand there is still more work to do. We want you to know that we are committed to fulfilling these commitments across our business, and look forward to sharing continued updates on our progress.

We are listening and welcome your feedback on how we can do better. If you’d like to get in touch, please email us at [email protected] We extend our gratitude to our community for engaging in these important conversations with us as we all do our part to create a more just and equitable world.